国际交流

Beijing Daoxiangcun Foodstuff Co. Ltd was established in 1895 (21st year of the reign of Emperor Guangxu in the Qing Dynasty) with its front door facing the Goddess of Mercy Temple. Daoxiangcun is of great characteristics and wins great popularity among people of all circles. Its factory is behind the front shop and it sells Southern flavor food although it is located in the Northern China. In fact, Daoxiangcun is the first shop in Beijing producing and selling foodstuff with Chinese Southern flavors (it was named “Daoxiangcun Southern Foodstuff Shop” at that time). Mr. Lu Xun often bought foodstuff in Daoxiangcun when he lived in Beijing, which was written many times in his “Lunxun Diary”. The shop was closed for reasons later but it created the Beijing Southern food style, which was passed down through succeeding generations. In 1984, Mr. Liu Zhenying, the fifth descendant in the fifth generation of the style, restarted this old and famous foodstuff shop.

Since its reopening in 1984, Daoxiangcun has won extensive acclaim from customers with its qualified and characteristic products and acquired an outstanding market place with the business operation mode of having its factory behind the front shop and its quality services. Through the hardworking of the old generation of businessmen headed by Mr. Liu Zhenying, Daoxiangcun develops quickly and makes impressive achievements in social and economic benefits.

Nowadays, Daoxiangcun has established 22 direct sales stores, 24 franchised stores, one distribution center, a central factory of 67,000 square meters and a material processing base of 40,000 square meters. Daoxiangcun produces twelve series and more than 400 varieties of foodstuff, including Chinese and Western cakes, delicatessen food, quick-frozen products, leisure food and etc., with its annual sales income reaching RMB700 million.

Under the leading of the present General Manager of Daoxiangcun Mr. Bi Guocai, the whole workforce of Daoxiangcun are making sustained efforts in building the company into a leading force in the food industry intergrating food processing, manufacturing and sales, further promoting the popularity of Daoxiangcun in China, wining more market shares and then expanding the international market.